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Building a Brand Through Hope

What comes to mind when you hear “brand”? I think of “Excellence!”.  It is our goal to provide excellence in our office in our marketing, in our diagnostics, in our adjustments, and in our environment.  The saying “Confused minds do not buy” comes from branding or rather a lack there of. If your branding is…

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Give Hope Get Referrals: Chiropractic Marketing

Hope is the best instrument for success.  When you are planning your chiropractic marketing for the end of the year you should consider how you will implement hope into each aspect.  As a chiropractic coach and speaker, I can tell you first-hand that hope is number one chiropractic marketing tool.  When you think of a…

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How To: Create Opportunities in a Covid World

Photo by Michele Blackwell on Unsplash If you have struggled for years with chiropractic marketing and marketing your practice, then you should be jumping up and down that people are finally interested in health.  If you do not know what I am talking about then you need to hire a chiropractic coach and find out…

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Post Covid Success

Post Covid Success Photo by Glen Carrie on Unsplash “Without vision people perish”, this profound statement is particularly applicable to today’s environment.  We are a nation lost in the media frenzy of fearmongering and hopelessness.  When presented with the choices of fear or pleasure, humans are more responsive to fear.  This is a protective mechanism…

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Chiropractor of Choice

Photo by Jon Tyson on Unsplash How to become the chiropractor of choice in 5 simple steps:  Be involved Either time or money, preferably both  Community organizations, churches, TV, newspaper  Be visible  Get involved in the community and make sure people know you are a chiropractor This way they will think of you when they…

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Growth Essentials for Chiropractic Offices

Photo by Micheile Henderson on Unsplash Top 6 Steps to Grow Your Practice  Create a Vacuum Remove obstacles Crystalize procedures Improve Communication Skills Scheduling Patients Educating on chiropractic and wellness care Create a Vacuum You must have space for people to fill.  If you are a poor time manager then you will find being filled…

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Key to Success: Unattached Vs. Indifference

Photo by Kido Dong on Unsplash Read the previous post on the 4 steps to new patient success first before reading this one.  Reason being when we get to step 4: Don’t take it personally, many people fall into the trap of indifference versus being unattached.  There is such a profound difference between these two…

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4 Steps to New Patients

Photo by Brett Jordan on Unsplash When it comes to new patients many doctors spend time and money on advertisements, marketing and PR and then have the question but ‘how do I get them in the office?’.  That’s a great question and it boils down to four easy steps.  1. Belief I believe that 99%…

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How to Improve Workplace Happiness

Workplace happiness is especially important to cultivate long term, loyal employees.  They want to get up and go to an office where they feel they have a purpose and are appreciated.  This does not mean that you can not provide constructive criticism or keep your office in order.  In fact, some employers often get these…

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How to: Celebrate your Independence

Chiropractors have not always been free to practice chiropractic in the United States.  There was a time when chiropractors would be arrested for practicing the art, science, and philosophy of chiropractic.  While things have changed a lot since then, we know that we have so much to be grateful for in this country.   Moreover, there…

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