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If you have not read Marketing for New Chiropractors yet, then start there.  That post tees us up for all the work that is to come.  We talked about hiring the right staff to support you and guide you in the right direction.  We discussed how you must know the direction you want to move…

When you leave school you feel very accomplished, as you should, and you feel ready to bring chiropractic care to the masses.  One of the main pitfalls we see is that chiropractors spent years listening to their teachers and to technique doctors but when they start their own business then they think they know everything…

Photo by Myriam Jessier on Unsplash By now, you should be actively holding Zoom meetings for your patients and absolutely crushing it.  If you really want to take your practice to the next level with online marketing, then we need to talk about your online store.  I became famous for miles around because of my…

Photo by Austin Distel on Unsplash Marketing and online might be the two words that chiropractors dread most.  A lot of doctors miss the days of newspaper and yellow pages ads that worked like magic.  You took out an ad and used tried and true copywriting, then before you knew it there was a line…

Photo by Florian Klauer on Unsplash Let’s say that you see 50 patients per day, that’s 50 conversations with 50 different people who if they are inspired can go out and tell 50 more people the message you told them.  You can see how powerful one day in practice can be, if done correctly.  My…

Photo by Christian Chen on Unsplash Sometimes when you have something that works so good it’s hard not to share it.  The trouble comes when the people you tell it to either a) don’t believe you or b) try it for themselves but don’t do it the proper way.  So, if you want to know…

Why is that when people retire and then they enter the workplace again they seem to have a peace about them?  The answer is stewardship.  [Read closely to this post because it will change the rest of your life in a way that will profoundly affect you for the better.  If you are relatively new…

This message is for everyone; whether you just had your best year ever or your worst. Why? Because there is always room for improvement. Think about your patients for a minute.  They come in with aches and pains and they finish acute care without pain, but would you tell them to quit? Of course not!…

What comes to mind when you hear “brand”? I think of “Excellence!”.  It is our goal to provide excellence in our office in our marketing, in our diagnostics, in our adjustments, and in our environment.  The saying “Confused minds do not buy” comes from branding or rather a lack there of. If your branding is…

Hope is the best instrument for success.  When you are planning your chiropractic marketing for the end of the year you should consider how you will implement hope into each aspect.  As a chiropractic coach and speaker, I can tell you first-hand that hope is number one chiropractic marketing tool.  When you think of a…